Globalization is a major reoccurring theme throughout William Gibson’s novel, “Pattern Recognition.” Within the novel, Gibson utilizes the Internet and the cyber-world in order to portray the boundaries that are being destroyed between different cultures throughout the world. Starting from page two of the novel, Gibson introduces main character’s Damien and Cayce and informs readers how a simple task of typing there name into the Google search engine can tell you exactly about their profession and life. Both main characters represent globalization due to their lifestyle.
The idea of boundaries between cultures being broken down comes from the easy communication and easy travel that society allows between almost all the countries across the world. Damien and Cayce communicate instantly via electronic mail even though Cayce is in the United States and Damien is all the way in Russia. Each country they travel to has its cultural differences, but they still remain very similar and intertwined do to cyberspace and Internet. Societies have the ability to connect with one another in seconds, allowing ideas such as marketing to be aimed at a single global networking market rather than having hundreds of individual countries’ markets.
Another main theme within this novel is marketing. Starting out from page one of the novel we are introduced to Cayce’s website which exemplifies the theme of marketing from the very beginning of the novel. The rise of marketing as a main aspect globally brings questioning to human morals and ideals. Individuals used to be able to carry on a random normal conversation in social places, such as a bar, but now can one really tell if the other individual is just marketing something to you? Throughout the novel Cayce exemplifies major marketing tactics that really makes the reader question individuals around them and society as a whole.
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